When I met Sarah James, founder of Contemporary Craft Festival and Made by Hand, it didn’t take me long to say yes to taking on a space at her Cardiff event in November. Sarah’s passion for all things handmade is palpable.

What is Craft Festival?
Formerly, Made by Hand, Cardiff, Craft Festival is the finest contemporary craft event in Wales featuring over 135 makers of highest quality selling directly to the public. The event also includes workshops for adults and children, masterclasses, demonstrations, live music and a café. For full details please go to www.craftfestival.co.uk

What is Jwrnal going to do there?

So far, I have a stand, it’s about 5m square. Right now it’s empty. Jwrnal is not about sales or retail, it’s about starting conversations. So, how to do that in an exhibition space? You tell me. 

The theme;


Why? Because it’s great! 

I am a self-confessed wool nerd, and I know I’m not alone.

craft festival wool-04.jpg

Here is my call out; 

You are;

A maker or creative* practising in Wales with a focus on the use of Welsh Wool as a raw material.

Your product;

Must include the use of Welsh Wool as a raw material.

*Let’s define ‘a maker or creative’; a photographer, a weaver, a stonemason, a filmmaker, a whittler, a furniture designer - someone who makes stuff.


May I sell my product/s throughout the event?

Yes, of course.

Will you take commission on any product’s sold?


Can I attend the event?

Of course! But please consider your own travel and accommodation needs.

Can I apply with a demonstration or workshop to do with wool?

Yes - this is actively encouraged!

What if I just want to talk about wool?

Let’s create a schedule of talks. The stool is all yours.

I have documented wool through the form of photography and films, may I apply?

Yes, please do!

How will my product look in the space?

Once applications are processed, we will work on this together.

Please note;

Delivery of work must be arranged and paid for by the maker.

All work must be insured by the maker, I, Jwrnal, cannot take any responsibility for loss or damage of products.

Please submit your application by Monday 5th August.

Click the following link to fill in your application form. Then go to File>Export as PDF and email to sarah@jwrnal.com

Alternatively, request an application form my email here;

Name *

Any more questions?